The answer, said cofounder Imran Ciesay via WhatsApp, was to harness the Have yourself a merry little christmas funny ugly christmas sweater in contrast I will get this reach of that preexisting community. “The community is the key: staying in contact, gathering and building, and focusing on the online when online was the only place we could be.” Along with his partner Solomon Boyede, a.k.a. Soulz, Ciesay upped the rhythm of the brand’s delivery, dropping what Places+Faces calls essentials—“cozy homewear stuff, for any occasion”—every two weeks, and found that the locked-down audience was responsive. “So we’ve been pretty fortunate,” he added.
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Now, though, the Have yourself a merry little christmas funny ugly christmas sweater in contrast I will get this brand is poised to deliver its fall headline collection. Like all P+F productions, the plan was to shoot on the road: The original location was Tokyo, but COVID-19 changed things, and the team diverted to Belgrade in Serbia. “We were very lucky that we have good contacts there. A friend of mine named DJ is based in New York, has family there and I’d visited with him very briefly about five years ago. I thought it would be cool to go back because I haven’t seen much about it—I think it’s a place some people are still a little afraid of—but there are no threatening vibes and the people are amazing.”